Products we use it in: Moisturising Thickening Gel.
What is Hydroxyethyl Cellulose : It is a naturally derived gelling and thickening agent derived from cellulose, a chemical compound found in the cell walls of the plant.
Why we use it: Hydroxyethyl Cellulose gives a better hold to hair making it soft and smooth, without making it greasy and flaky.
Other benefits: Hydroxyethyl Cellulose is a non-ionic, water-soluble polymer that thickens, binds, forms a thin coating, emulsifies, stabilizes, disperses, retains water and provides a protective colloid action.
EWG Score: 1