Hydroxyethyl Cellulose (HEC)

Products we use it in:  Moisturising Thickening Gel.

What is Hydroxyethyl Cellulose : It is a naturally derived  gelling and thickening agent derived from cellulose, a chemical compound found in the cell walls of the plant.

Why we use it: Hydroxyethyl Cellulose gives a better hold to hair making it soft and smooth, without making it greasy and flaky.

Other benefits: Hydroxyethyl Cellulose is a non-ionic, water-soluble polymer that thickens, binds, forms a thin coating, emulsifies, stabilizes, disperses, retains water and provides a protective colloid action.

EWG Score: 1